The roof rack is one of the more useful features of the Kia Soul that is not talked about a whole lot. You also have the option of adding your own aftermarket racks and so as the Kia Soul's come with them and if they don't the attach points are in place on the roof nicely hidden.
I know the extra cargo area comes in handy if you are going camping or you have water/snow skis or even a surfboard. That is not to get the surfboard mixed up with the "floating surfboard" on the rear tailgate below the window of the 2014 & 2015 Kia Soul's.
The Soul never seems to stop impressing or having a way to be even more flexible than it seems. Outstanding. Check out the pic. Enjoy.