That word describes the Soul better than any other. There are other boxy rides before the Soul of course but combining everything in one great package goes to the Kia Soul hands down.
Think about why LeBron loves the K900 or The Pope enjoying a cruise in the new Soul. Premium quality at a great price is a nice start and from there the list goes on and on...
Just recently Ralph Gilles, head of Dodge/Chrysler designs, said at a conference "One of my favorite cars that is the least sleek of all is the Kia
Soul," Gilles said. "It's selling like crazy because it is functional." I echo your words indeed Mr. Gilles.
And with the new news that Hyundai and Kia will also increase their electric models by 2020 as with the recently mentioned increase of mpg by 2020 the brands keep their foot on the gas.
Below, a Soul on the beach. Enjoy.